Posts Tagged 'Technology'

Could Canada Be a World Leader in Internet Service?

I wrote a passionate and hasty post on Sunday evening about Usage Based Billing and a controversial ruling made by the CRTC for the Internet in Canada.

After thinking about the subject for a few days and having a couple of interesting conversations, I’ve revised my view on the matter somewhat.

Some time back in the 90s, the CRTC mandated Canadian telecom companies that owned network infrastructure to sell network access to 3rd part ISPs at a particular wholesale cost. This situation seems to favour the 3rd party providers. It created a false economy where 3rd party ISPs reaped a lot of benefits and really profited from the networks without having to maintain or upgrade a network of their own. It created false competition in the Canadian market. And, most importantly, gave no incentive for other companies to develop competing infrastructures.

Now this new CRTC ruling swings things to the opposite extreme, giving too much market power to the big telecoms. I still think this is bad for the future of Canadian Internet access, bad for consumers, and particularly harmful for small business owners, educational institutions, and application developers.

Today there were some announcements that Ottawa will review the ruling. Political parties also chimed in on the issue.

In an ideal world, I’d like to see a new CRTC ruling which pressures and facilitates the development of new network infrastructure by 3rd party ISPs. The world is increasingly consuming audio and video content over the internet. Not having Internet access that is independent of conglomerates with stakes in ‘classic’ television service seems contrary to the interests of Canadian consumers.

Usage based billing, as a concept isn’t bad. If prices per gigabyte are fair it should dissuade people from running quasi-commercial web servers on residential internet services. But it shouldn’t hold people back from learning about the most current possibilities and innovations that today’s high-bandwidth Internet allows.

Fair and affordable access to broadband fits with mobility of digitally connected populations who want to consume their favorite podcasts, shows and films as downloads on portable devices. It supports digital distribution of video games via Steam and other software from similar services. As well as IPTV and streaming services like Netflix, remote file and media sharing services, and other new high-bandwidth services.

Canada’s adoption of broadband is some of the widest in the world, but the level of service we enjoy is not in the same class. This is partly because we’re a big country, geographically speaking, but a small country in terms of our widely dispersed population.

What do you think? Is Usage Based Billing a threat to Canada’s ability to remain competitive in a world becoming more digitally connected? Could a well developed plan bring Canada’s Internet service beyond the service levels seen in other geographically large and diverse countries, creating excellent conditions for both ISPs and Canadian consumers?

Making governance simpler

Earlier this year, I signed on to a volunteer working group of young public servants to participate in HR policy renewal in Ottawa. We’re participating in consultation with HR to simplify HR policies (ultimately the goal is to simplify procedure, saving time and money).

I work in Toronto (Ontario Region) so there’s challenges involved in participating with a group based out of Ottawa. Thankfully we have technology and today I was able to use Skype to participate in a conference call, on a day I had booked off from work.

Which sort of brings me to part of my point. Things that are well designed should be simple to use. Well designed technology (Skype and a MacBook) made it simple and exciting to take part in this discussion.

Lets apply this to something else, like policy.

Everyone’s been in roped off queues that zig-zag in front of a service counter, forcing you to walk back and forth just to reach the front of an empty line, right? That’s what policy can feel like when it’s created as a protectionist measure. People get frustrated and they try to find shortcuts and loopholes. Or, people just let things slide, and nothing gets done because the system is too complex for them to grasp effectively. When this happens, the policy becomes defunct anyways. Much like the roped line that you just completely bypassed.

But how can we take something like HR Policy, and make it as easy and effective for the user as my MacBook and Skype are for me? That’s what we’re attempting to tackle with our working group. The really hard part, is not only does it need to be simple, but it also needs to be able to do everything that’s required of it.

The meeting today was spent beginning to define clear goals and objectives of the group. We’re young employees without the benefit of decades of experience with the subject, so this will probably be the most laborious part of the consultation process. That said, I think once we define the problem and set out real objectives, we’ll be able to propose some great solutions.

As a communicator, I’m excited to be part of a team working to simplify things. Simple is how we ensure more people will pay attention, comprehend, and act using the system and tools to do their job more effectively, and more efficiently.

Much like using my MacBook at home in my kitchen, on my day off, to work with colleagues hundreds of kilometres away. If technology hadn’t made it so simple to do, I probably would not have done it.

I’ll end this post with a video of something else that’s a brilliantly conceived, simple and fun solution to a problem.

Sometimes technology goes wrong

We’ve all had a computer crash or our cell phone battery run dry. In those moments we usually want to chuck them out a window.

What about when technology fails, resulting in the death of a loved one?

Yesterday, a man walking his beloved family dog in Toronto was failed by the technology of our city’s infrastructure when his pet was electrocuted by a short circuit.  Similarly, there are times when people are killed by tasers; devices meant to be non-lethal to adult humans.

How do we deal with tragic failure of technology — from a communications perspective? As long as we bury wires underground, there will be instances where a problem goes undetected and the electrical current presents a risk to people and our pets.  Is this acceptable? Is it realistic to expect 100% success from preventative maintenance?

As a society reliant on technology it’s possible to write off a few fatalities as tragic casualties of the system. The electrical current that killed Mrak powers traffic lights. These are devices designed to prevent accidents and save many lives in the long run.

But, when this happens the Avramovics and others who lose out can’t be left with nothing. How is it appropriate for the system to compensate people who lose pets, children and other loved ones because of these risks we take every day?

Obviously condolences are due, but also pet owners across the city are going to be scared and frustrated. People will be afraid for the safety of their children around electrical fixtures. The city needs to say how they’re going to respond to prevent future casualties, and what individuals can do to stay safe.

Mobile devices and integration of technology.

Everything is working with everything else these days. With standards like wi-fi, bluetooth, USB, etc, electronic devices are becoming integrated into one big system that allows us to do things that were science-fiction a decade ago.

Mobile devices are incredibly powerful now and only getting more features and connectivity. Mobile phones have internet access and some have wifi capability, particularly smartphones.

The Playstation Portable (PSP) has wifi and a built in browser.

The Nintendo DS has wifi and an add-on browser.

Some digital cameras have bluetooth for direct communication with printers, computers and cell phones (upload to Facebook mobile on the fly from an external digicam?)

The iPod touch and iPhone have internet access and some amazing apps – like google maps integration, etc.

Video games have begun integrating with the internet and social media as well. Some have links to URLs within the game that you need to visit outside of the game to get a clue to progress.

Where is this going, and where am I going with it? I could see mobility, social networks and virtual realities being integrated to the point where games and social media are used to create virtual communities that we’ll be able to access at any waking moment.

Kinda cool to think about; kinda scary as well.

What do you think? Will this mean anything to the future of PR?


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