Posts Tagged 'communication'

Communicating Green

How green is your workplace?

For most of human history, our day-to-day survival was intimately linked to the world around us. Small changes in weather patterns, over hunting of herds, over-harvesting of wild plants, and poor maintenance of soils, directly impacted the success of nomadic people. To the point where a tribe considered their impact on their surroundings with everything they did.

As humans developed farming technology, keeping of animals, and stationary civilizations, we gained a greater level of control over our success.

To the point where, over generations, we forgot how important it is to consider the impact of our activities on the environment. Technology and the industrial revolution accelerated the damage to environments, and people noticed drastic changes within individual lifetimes and we remembered how intimately we are connection to the environments around us.

The World Wildlife Fund (WWF) is one of the leading environmental organizations in the world today. WWF has launched their Living Planet @ Work community, with major partner Hewlett Packard, to bring workplaces on board with considering the impacts of the decisions made in their offices every day, and placing people and the planet above profits.

Using clear calls to action, checklists, reference materials and whitepapers WWF aims to develop a community of Green Champions in companies around the world. These champions are asked to put green on their company’s agenda and support WWF programs through fundraising.

I’m involved in PWGSC’s “Green Team” in our Ontario Region office, to what extent I’m able. I’ve helped with editing and developing messaging for the team’s events or activities in the office. Most recently, for Waste Reduction Week, where the team aimed to increase awareness around unnecessary printing; asking people in the office to really think about what they print and whether it’s necessary to create paper copies of documents.

Clear goals and calls to action are absolutely key to bringing new people into these types of initiatives. I think WWF has done a great job with Living Planet @ Work.

The Cultural Firewall and Intrapreneurs

Today, GovCamp was good.

If I had to pick one session that really got me thinking…

Not even session… expression…

It would be the cultural firewall.

The elephant in the room when we discuss tools and technologies that enable communication and collaboration.

The barriers to collaborative technology are dropping and have little to do with technical know-how in  2011. Where there’s a will there’s a way, and most people are capable of learning.

It’s culture. The absence of willingness to collaborate on a broad scale. And no matter how much a majority of people in large organizations are rapped over the head with benefits to collaboration and open communication, they won’t do it. In some cases it’s perceived risk. In other cases it runs much deeper.

Grudges that co-workers have harbored for well over a decade can be a huge impediment to collaboration; grudges are very common in large organizations.

How can we begin to expect bottom-up collaboration within an organization under these conditions.

Senior managers need to force these changes in practices down to middle managers and to staff. Or, the only people who will leverage the tools that organizations offer are the “intrapreneurs” who gather with like minded colleagues to develop and implement innovative ideas.

Marj Akerley and Ryan Androsoff pointed out this elephant in the room during their Innovation, Culture and Risk session, but addressing it isn’t enough to affect growth.

In some cases the 90-9-1 rule (where 90% lurk, 9% contribute and 1% lead) is acceptable and to be expected. Like the case of the Mozilla browser. In other situations we need to expect better than 9% contribution in our organizations. We need to tear down the cultural firewall one worker at a time.

Intrapreneurs can achieve a lot by working together and sidestepping the non-innovators. But not as much as an entire organization of innovators.


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