Old Spice got a lot of talk on the social web when they organized an amazing online ad campaign last week.
If you didn’t catch it, find information here, here and here! And here.
Or just watch this.
I’ve got to hand it to them. It’s one heck of a campaign, one of the best uses of social media in advertising, in fact. It really makes me want to support the brand.
But there’s one reason I won’t give them my money if I can help it. I’ve got a bit of a “hippy side”.
I try to vote with my wallet and refrain from giving my own money to brands that are tested on animals. Just a personal position.
I’ll stick with the refreshing mint scented body wash from Alba Botanica. If you’ve ever woken up to the smell of mint, it’s amazing. Plus, Alba Botanica doesn’t test on animals, their products are hypo-allergenic, made from natural ingredients. They’re typically found at health food stores and specialty shops, like The Big Carrot on Danforth, in Toronto.
Kudos to Old Spice and their ad agency for putting together an amazing campaign. They really do make me want to buy the product, but I likely won’t.
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