Keep It Simple, Silly!
I had a discussion the other day that was far more complicated than it should have been. The person I was talking to was over-complicating the idea they were trying to convey and seemed to like it that way.
Remember word-problems from math class? I bet he hated them – I should ask next chance I get. How were you at word problems? I remember being one of the few in my classes who actually liked them.
Word-problems are all about taking information, simplifying it down to the core data, pushing all the unimportant details aside and crunching the facts to reach a conclusion.
It’s a useful life skill that can serve well in any profession; communications included. Brothers Chip and Dan Heath say in their book “Made to Stick”, that simplifying ideas is an important way of making them sticky. Just not over-simplifying to the point of being below your audience.
How do you practice developing this skill? Should we all go back to grade 9 math for a week? 
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