I really don’t have a real problem with EA’s twitter contest at Comic-Con, titled “Sin to Win“. I don’t think it’s a good campaign, but I’m not offended. Booth Babes already allow themselves to be objectified in exchange for money. The social and ethical implications of this exchange are not what I write about here.
That said, I don’t see the appeal of taking my photo with a booth babe just to show my friends that a hottie touched my shoulder. What I’m saying is, I’m obviously not their core audience on this contest. (read: I’m not 14 years old).
EA has a lot of product lines, and some of them target kids and women as their core audiences. So why alienate one demographic while trying to draw on another?
Also, if you’re counting on your audiences’ parents to buy Dante’s Inferno for them, why are you encouraging them to sin? Even if it’s just a little bit of sin. Even if only 1 in 1000 parents are turned off by this contest, why do it? When I’m sure you could come up with something equally creative and engaging with better optics.
Rockstar Games could probably pull off a stunt like this. Maybe EA shouldn’t have tried.
On the other hand, the “Storm in a Teacup” might get them broader coverage than some other safe “politically correct” contest would have. Maybe that’s what they’re going for. What do you think?
Hey Rick, not too frequent a poster huh? good content though – this post needs a picture is all.
RobC
I know, I haven’t been as dedicated to this as I have in the past. There are a handful of reasons; other things requiring my time, but I could make time for this too.
Thanks for the comment, Rob. I’ll make an effort to post this week.