I scanned my FriendFeed daily email this morning and found that Loïc Le Meur had posted an announcement. Through Seesmic.. On FriendFeed.
It’s been (in internet terms) a long time since my good friend Rayanne Langdon posted about Seesmic. The app has changed since then.
Seesmic’s features have been growing, and it’s becoming clear what this software is being developed for. It’s not a small community, chattering away amongst themselves through a clever Flash interface. It’s becoming a widespread web app that can be installed on blogs for video comments, other 3rd party social networks and now it’s on FriendFeed.
I think the idea of video comments on Blogs and now FriendFeed brings a whole new dimention to the game. It’ll probably grow slowly, as people become comfortable putting videos of themselves online. But I find that video gets noticed, and remembered moreso than text, and still images, and probably moreso than audio.
What does this mean? Well, it’s a great way to build relationships. You can put faces and voices to individuals – they’re more memorable. And since PR is the business of building relationships between groups, it’s just a matter of time before Seesmic is put to use (from a PR point of view). Particularly as a WordPress plugin.
Loic said from the start that he wasn’t sure how Seesmic would develop and how it would be used. But, he was always willing to go with the flow and enjoy how others were enhancing his creation.
There have, of course, been some downfalls with the ways in which people can use the site. But, it looks like Loic is largely in control (again?) and spreading Seesmic’s uses in a business sense.
He’s a smart man.